The power-sharing arrangement on which BiH is based is also closely reflected in the setup and operations principles of the PSB system, most notably in the managerial structures, staffing, and editorial principles. This also means that the structure of PSB employees is meant to reflect the ethnical structure of the country. Appointments to the managerial boards of the three broadcasters must ensure the equal representation of the three constituent people and minorities. Hence, each of the three broadcasters’ managing boards must consist of one representative of each of the constituent peoples (Bosniak, Serb, Croat), and one representative for all other national minorities. Moreover, the CRA Rule 57/2011 on Public Radio and Television Broadcasters, Article 4, requires that public radio and TV stations establish Editorial Councils which should reflect the ethnic, cultural and religious character of their audience.
All three broadcasters – BHRT, RTVFBiH and RTRS – are required by their respective laws and statutes to offer programs that reflect the needs of constituent peoples and citizens of BiH in general; and treat all three languages of constituent peoples (Bosnian, Croatian and Serbian) equally.[171] Additionally, the CRA Rule 57/2011 on Public Radio and Television Broadcasters, in its Article 3, stipulates that the public service broadcasters should have at least 40% of programs consisting of news, informative and educational programs. Out of the total news, informative and educational programs, at least 10% is to be dedicated to issues such as refugees, minorities and vulnerable groups. Also, Article 16 of the state Law on the Protection of Rights of National Minorities “stipulates that public broadcasters (involving PSB and local public media) must provide space for minority programs and languages.”[172] However, when it comes to minority programming, there are no “quotas for each of the constituent peoples and ethnic minorities’’[173] and the legal framework does not contain a clear provision and obligation to offer programs related to national minorities.[174]
When it comes to socio-cultural issues, the central topic of the last decade has been the continuous request by Croat political parties to establish a separate Croat-language public TV channel. Although many prominent linguists agree that Bosnian, Croatian, and Serbian belong to the same dialect continuum and are mutually intelligible, these linguistic differences have been commandeered by ethno-nationalist political parties and have proven to be highly polarizing issues when it comes to the PSB in the country.[175] Hence, the issue of the lack of Croatian-language coverage in the existing PSB channels has been consistently raised by dominant ethno-nationalist Croat political parties. Supporters of these initiatives submitted an appeal to the Constitutional Court of BiH “in order to assess the constitutionality of existing laws... (but) the Constitutional Court repudiated this appeal as unfounded.”[176] A recent draft law was proposed in 2016, suggesting the establishment of three state-wide public broadcasters, one in ‘each’ language with state-wide coverage. This issue is significantly influencing the overall process of the creation of PSB system, and is closely linked with the boycott of payment of the monthly license fee by Croat political parties and their followers (see earlier section on financing) until this request is met. However, some of the analysts we spoke to conclude that this, like many other politicized issues in Bosnia, is not about providing better services for people, but is an excuse to exploit ethnic division for political gain and for nationalist political elites to remain in power.
The focus on the three constituent peoples has essentially edged out any regard for ethnic, religious, sexual and any other minorities. For example, the LGBT population is entirely ignored by public media,[177] while those with disabilities are neither represented nor included – for example, there are no provisions for the hearing impaired in TV broadcasts. A 2014 law to include gender sensitive language in programming has similarly been ignored. In a nutshell, pluralism is reduced to three languages and two alphabets, while the participation of religious, national, and sexual minorities, people with disabilities, etc., is rarely spoken about.[178] For example, a report by IREX shows that minority groups such as Roma are represented by the public broadcasters in a ‘sensationalist and biased’ way, while ethnic minorities are underrepresented.[179][b]